Slow and steady wins the race! Only $12,000 $5,221 more is needed to keep alive and vibrant for the next six months. A big THANK YOU to those who've contributed to our Fall Fundraiser so far. If everyone gave a few dollars (say, between five and fifty) we could get rid of this banner and go back to doing what we love most: helping people all over the Internet discover Krishna. If you give $25 or more, we'll email you a gift of the Bhagavad-gita audio book. How about that? Click here to donate.

If false ego is "false," why is it so hard to snap out of it?

It's hard because we're so used to being this way. We're addicted to material consciousness. it's not so easy to kick that mental habit. But it is possible, as Krishna tells Arjuna, by practice and detachment.(Bhagavad-gita, 6.35).