Welcome to our Fall Fundraiser. It takes money and manpower to run Krishna.com. Our staff of enthusiasts tinker tirelessly to bring you the website all about Krishna, delivering Krishna conscious content to over 4000 people a day in 195 countries. That's more than a million people each year. Help us help more people. We still need to raise $12,000 $10,241 to keep Krishna.com alive and vibrant for the next six months. Thank you to those who've contributed $1759 so far. Please help. If everyone reading this gave five dollars—the equivalent of two gallons of gas at current US pump prices—we'd be done with this fundraiser and could go back to doing what we love most... Click here to donate.

Krishna’s Qualities

Understanding that God is spiritual, people sometimes conceive of Him as having no qualities. But although Krishna has no material qualities, He is full of unlimited transcendental qualities, and those qualities attract us to Him. Thus great souls who have given up everything cannot give up attraction to Krishna, and they dedicate their lives to finding Him.

The following qualities are considered especially attractive, and Krishna possesses them in full: beauty, wealth, fame, influence, knowledge, and renunciation.

Being God, Krishna has innumerable qualities, and seemingly contradictory qualities are resolved in Him.

Hearing of how Krishna shows these qualities can give us a sense of His greatness and of His power to attract all souls.

"Even if it were possible to count the atoms after smashing the earth into powder, still it would not be possible to estimate the unfathomable transcendental qualities of the Lord." –Srila Prabhupada, Bhagavatam, 1.16.26-30, Purport